Sales & Marketing
Indicative Sales Strategy & Value Creation.
Indicative Sales Strategy
B2B Annual Quotas
Gemstar intends to allocate annual emerald supply quotas to selected B2B partners and distributors, with the objective of supporting longer-term commercial relationships, price discipline, and more predictable cash flow. This approach is intended to promote exclusivity and loyalty among key trade buyers, subject to market conditions and production outcomes.
Sealed-Bid Tenders for Premium Batches
Exceptional-quality or rare-colour emeralds may be offered through structured, sealed-bid tender processes, with the objective of supporting transparent price discovery for premium parcels. Such mechanisms, which may be comparable in concept to established industry practices, are intended to attract experienced buyers, gem houses, and collectors, subject to operational readiness and market demand.
Brand Co-Creations
Gemstar intends to collaborate with selected luxury jewellery brands and designers to explore potential limited-edition collections featuring Australian-origin emeralds. Such initiatives, if progressed, are expected to support brand visibility, marketing value, and the broader mine-to-market narrative, subject to commercial viability and strategic priorities.
Indicative Growth Milestones
Batch Stability
Gemstar intends to establish more consistent production and grading standards across emerald batches, with the objective of supporting quality uniformity and buyer confidence, subject to production scale and operational outcomes.
Certificate Turnaround
Gemstar intends to pursue partnerships with accredited gemmological laboratories to support more efficient certification processes and verification timelines, subject to commercial arrangements and third-party capacity.
Traceability Go Live
Gemstar may seek to progressively develop digital traceability frameworks aligned with a mine-to-market approach, with the objective of enhancing transparency around origin, processing and ethical sourcing, subject to technology selection, regulatory considerations and cost-benefit assessment.
Pricing & Premium
Value Stack Structure
Color, Clarity, Size, Cut, Origin, Certificate
The price of an emerald is primarily built on its "value stack," where color dominates. The most prized stones exhibit a vivid, saturated green hue.
Clarity follows closely, with eye-clean stones commanding a premium. Size and cut further drive rarity, while Origin (like Colombia or Zambia) adds brand-like recognition.
Treatment & Disclosure
None / Minor / Moderate / Significant Enhancement
Almost all emeralds contain surface-reaching fractures. Disclosure of the degree of enhancement is a crucial determinant of value.
Stones with no or minor oil command significant premiums. Full transparency in disclosure is essential to maintain consumer trust and compliance with international gem-trade ethics.
Lab Certification
GUILD, SSEF, Gübelin, GIA, AGL
Gemological laboratories set global standards. Their reports specify geographic origin and treatment level, defining the gem's position within international price bands.
For investors, lab credibility functions as a financial instrument, underpinning pricing transparency and liquidity in the high-end gemstone market.